Lotus, in the framework of cooperation with Naomi Campbell and fashion White Ribbon Alliance for emergency relief efforts, has been designed and donated to charity as eight cars to the Caribbean nation of Haiti on January 12, 2010. Naomi car called the Lotus Evora for Haiti charity. According to Naomi, Lotus Cars has been Fashion for Relief’s biggest supporter and has been instrumental in helping us to raise crucial funds for The White Ribbon Alliance and its partners in Haiti. Still according to her, to have Lotus on board supporting Fashion for Relief is very important to Sarah Brown, myself and everyone at The White Ribbon Alliance and we are truly very grateful.
Lotus CEO, Dany Bahar said “It was a great pleasure for Lotus to work with Naomi and the White Ribbon Alliance for this excellent cause and we are delighted that by working with Naomi, our suppliers and the generosity of the bidders, we have been able to raise such a significant sum of money to help those in need during this difficult time.” This exclusive special model was designed by Campbell and Lotus Design Chief Donato Coco and cooperation based on the fashion style of Campbell. Honor for supporting this project with Recaro seats, exclusive, of course, Naomi in its design.
It was announced on March 11, 2010 at the 80th Geneva Motor Show that the eight special editions of the Lotus Evora Naomi for Haiti have achieved in excess of €1.4m at auction.
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