The Tesla Roadster 2010 TAG Heuer, the worldwide association between watchmaker TAG Heuer Swiss and electric car manufacturer Tesla Motors, the iconic Swiss brand created for the celebration on the occasion of 150th anniversary of his. The design of the TAG Heuer Tesla Roadster was inspired by the new TAG Heuer concept watch, carried out by incorporating TAG Heuer avant-garde design elements and a specially designed center console due to host TAG Heuer’s cutting edge concept watch. The car’s exterior color scheme is Foucault Field Gray, embodying the innovative spirit of both companies.
The car also features a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch. This Swiss-made timepiece with mechanical movement pays tribute to the 1860 founding of the company and evoques the mythic revival of the brand’s vintage stopwatches. This nine-month project of the 2010 TAG Heuer Tesla Roadster will have worldwide reach and will raise awareness of technological innovation to consumers on three continents.
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