Based on a strong tradition in this segment, the BMW Concept Coupé Great contains the essence of the values of the BMW brand and the design of future gene. This concept shows characteristics of all the classic BMW coupe: the long wheelbase, hood-forward curved lines, decrease the greenhouse effect, flat shape, coupe-style roofline and short front overhang reflect the dynamic potential of the vehicle. Surface structure and the fact that quality-oriented design to perfection BMW describes the desire to build high-performance coupé 4-door with sportier proportions and more elegant design.
In the BMW Concept Gran Coupe, BMW presents the vision of a 4-door vehicle which combines the exclusivity of a Gran Turismo with the fascination of a high-performance sports car. The design of the concept study underscores the expertise of the brand BMW in the development of vehicles with a distinctive sporty character which offer space for more than two occupants. This reflects the particular quality of the BMW Group design philosophy, which consists in precisely and authentically translating the specific values of product substance into an aesthetically convincing shaping style. The design process is set through with a passion for aesthetic appeal and dynamic performance, precision and perfection. This is how the uncompromising premium aspiration of a BMW Group product, the unmistakable style of the brand BMW and the precisely defined character of each model are given concrete form.
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